Privacy Policy_EN

Pursuant to the Regulation (EU) 2016/679 (hereinafter “GDPR” or “Regulation”), laying down provisions for the protection of persons and other subjects with regard to the processing of personal data, we wish to inform you that the personal data you provide will be processed in compliance with the above-mentioned legislation and the confidentiality obligations to which the company is bound.


The owner of the processing of personal data is MOTION ANALYTICA S.R.L., VAT no. 02925790301 with registered office in Udine (UD), Via Ivrea 5 (hereinafter referred to as “MOTION ANALYTICA” or “Data Controller”).

In order to exercise the rights recognized by the REGULATION (EU) 2016/679 (hereinafter “GDPR” or “Regulation”) or to ask for any clarification related to the processing of personal data, you can contact the Controller at the following numbers: tel. 0432.889787 – email privacy(@)



Purpose and legal basis for processing

(Art. 13(1)(c))


The Holder processes personal data voluntarily provided for several purposes:

  1. Handling of the Data Subject’s requests (requesting a quote, managing orders, requesting an appointment or information; sending generic messages; etc.). This purpose includes the performance of all those activities strictly functional to the satisfaction of the requests of the Interested Party, including those connected or instrumental, functionally related to the operations of the Owner or the protection of its rights or compliance with laws and/or regulations. In particular:
    • Contract execution
    • Fulfillment of obligations under laws related to the contractual relationship
    • Contract management, e.g. relationships with agents, clients, contractors
    • Any external professional collaborations for the fulfillment of legal obligations
    • Protection of contractual rights
    • Internal statistical analysis
    • Marketing activities by sending promotional and advertising material related to products or services similar to those covered by the existing business relationship
  2. Sending informative and promotional communications regarding MOTION ANALYTICA’s products, services or initiatives. The Holder reserves the right to use:
    •  traditional modes of contact, such as sending paper mail and telephone calls with operator;
    • automated modes of contact: electronic mail, SMS (Short Message Service), instant messaging systems.

Legal basis of the processing

  1. performance of a contract to which the data subject is a party or to the execution of pre-contractual measures taken at the request of the data subject: purpose no.1.
  2. consent to the processing by the Data Subject: purpose no.2;
Scope of communication

(Art. 13(1)(e, f))

The data are processed exclusively by in-house personnel, duly authorized and trained in processing, and will not be disclosed to external parties, disseminated or transferred to non-EU countries. Only in case of investigation may it be made available to the competent authorities.
Period of data retention

(Art. 13(2)(a))

Except for the need for investigation in case of wrongdoing, the data, The data provided will be kept for the duration of the contractual relationship.

(Art. 13(2)(f))

The provision of personal data is necessary for the purposes of carrying out the activities listed in the points listed in the purposes and any manifestation of refusal (or withdrawal of consent) to the processing will result in the impossibility of carrying out the same activities;

Failure to provide the data indicated as “mandatory” in the specific forms will result in the impossibility of using the requested service.

Failure to provide personal data for marketing purposes will result in the impossibility of receiving the communications referred to in purpose 2).


Only persons authorized to process data and persons who process data on behalf of the Data Controller who have been appointed as Data Processors will have access to your personal data. These subjects are also bound to secrecy and confidentiality on the basis of special internal regulations.

Data processed for the above purposes will not be disclosed to Third Parties except to fulfill legal obligations, to comply with orders from public authorities or to exercise a right in court or any other venue.

Personal data are not subject to transfer or dissemination.

For more information, you may contact the Data Controller at the contact details above.


Data processed for the above purposes will not be transferred to third countries.


Personal data are processed for as long as necessary to fulfill the purposes for which they were collected or for any other legitimate related purposes. Therefore, if personal data are processed for different purposes, such data will be retained until the purpose with the longest retention period expires; however, such data will no longer be processed for those purposes whose retention period has expired.

Personal data that is no longer needed, or for which there is no longer a legal basis for its retention, will be irreversibly anonymized (or permanently deleted).

For the sake of clarity, personal data provided for purpose 1 will be retained for a period identified according to criteria of strict necessity by reason of the different purposes pursued and, in any case, in compliance with current legislation on the protection of personal data, the preservation of accounting records and in accordance with the logic of protection of the rights of the Holder (limitation periods referred to in the Civil Code).

With regard to processing carried out for marketing purposes, it is always possible to object to the receipt of further communications.


The Data Subject has the right to request:

  • access to personal data and information (Art. 15 of the GDPR);
  • rectification or erasure of the same (Articles 16 and 17 of the GDPR);
  • the restriction of the processing of personal data (Article 18 of the GDPR).

In addition, the Data Subject may:

  • object to the processing of personal data under the conditions and within the limits set forth in Article 21 of the GDPR;
  • exercise the right to data portability (Art. 20 GDPR).

With regard to processing operations based on consent (pursuant to Articles 6(1)(a) and 9(2)(a) of the GDPR), the Data Subject has the right to revoke such consent at any time (without affecting the lawfulness of the processing based on the consent given prior to revocation).

Finally, if the Data Subject believes that the processing of his or her personal data violates the GDPR, the Data Subject has the right to lodge a complaint with a supervisory authority (Data Protection Authority or other authority that may be competent) pursuant to Article 77 et seq. of the GDPR.