Do you know how many people are in Venice?
170,000 every day. More than three times the number of residents. A figure that can completely change the decisions a city makes.
But this is just one example: mobility data reveals things every day that no other tool is able to measure.
DATA REVEALS UNEXPECTED REALITIES
ONE THIRD STAYED ON
At Vasco Rossi’s concerts in Naples, around one third of attendees extended their stay in the city after the event. A figure that almost no organiser had measured before.
CITIES ARE GRINDING TO A HALT
Milan: +10% dependence on cars. Bologna: average speed down by 12.5%. Post-pandemic data tells a different story from the one we expected.
ITALY NEVER STANDS STILL
Every day, Italians make almost 90 million journeys, an average of 2.5 per person. According to the FS Research Centre, it is a continuous flow that few have ever truly seen in full.
FOUR QUESTIONS. WHICH ONE IS YOURS?
CASE STUDIES: LET THE DATA SPEAK
