Understanding tourist and resident presence and mobility flows across Lombardy to support public policies for PoliS-Lombardia
CASE STUDY
THE PROJECT
Motion Analytica joined and in an experimental research project with the goal of optimizing local public policy, developing new value-added services and driving investment, while maintaining a strict focus on privacy.
The technology used in the analysis is Vodafone Analytics, a Big Data solution from Vodafone Business Italia that enables the analysis of data on Vodafone’s mobile network activity and to derive, in full compliance with privacy regulations, analysis and information on attendance, mobility and population flows referring to the entire universe of mobile phone users.
CLIENT
PoliS-Lombardia
MARKET
Travel & Transportation, Tourism ed Events
ANALYSIS
City Users, Tourism and Territorial Mobility
The research was presented at the event “Politiche data-driven. I dati digitali della telefonia mobile per le politiche pubbliche” held on June 19, 2023 at the striking Belvedere Jannacci of the Palazzo Pirelli.
Notable participants included the President of the Lombardy Region, Attilio Fontana, the President of Vodafone Italia, Pietro Guindani, the President of the Communications Guarantee Authority, Giacomo La Sorella, as well as professors Giovanni Azzone and Gian Carlo Blangiardo.
MAIN RESULTS
01.
Development of territorial services
Data analysis to support the development and improvement of services, commercial activities and lifestyles across the Lombardy region.
02.
Support for regional strategies
Data analysis to support the development and improvement of services, commercial activities and lifestyles across the Lombardy region.
03.
Access to dashboards and periodic reports
Availability of analyzed data through dashboards and reports accessible to local authorities and stakeholders within the PoliS-Lombardia Digital Lab.
04.
Local analysis methodology
Up-to-date insights on mobility, population and territorial variables to support targeted interventions, improve infrastructure and services, and foster the sustainable development of the Lombardy region.
THE ANALYSIS
The data analyzed in the different projects refer to a period from December 1, 2021 to April 30, 2023, to date.
Three specific analyses conducted using Vodafone Analytics were presented during the meeting:
- City users
- Tourist presences in Lombardy
- Traffic on Lombardy’s Via Olimpica (Milan – Bormio – Livigno)
The data made available on dashboards and periodic reports will be usable by the territories within the Digital Lab of PoliS-Lombardia, a physical and virtual place where it is possible to obtain and process materials to support the institutional development initiatives of the territories.
The “City users” project analyzes data from Milan (down to the level of the Census Area), the other provincial capitals in Lombardy, and the municipalities in the Metropolitan City, to take a snapshot of the quantities, demographic characteristics (age and gender) and origins for the people who travel to the city every day: where they come from, in what time zone, from what travel route and for what length of stay, always in compliance with privacy regulations.
The “Tourism” project delves into attendance, provenance, length of stay and summary demographic data (age and gender) for different categories of visitors in 200 areas of Lombardy with a particular vocation for tourism.
The “Via Olimpica Lombarda” project analyzes traffic characteristics along the road route from Milan to Bormio and Livigno across different times of the day, dividing the route into distinct sections.
Champions League semifinals held at San Siro between AC Milan and Inter.
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