Mobility in Friuli Venezia Giulia:
analysing travel flows to support territorial planning through mobile network big data
THE PROJECT
Using mobile phone data provided by Vodafone Italy, Motion Analytica contributed to the study of travel patterns in the Italian region of .
Eight months of mobile data were analysed for the study, providing a comprehensive overview of people’s movements. Motion Analytica developed an Origin/Destination matrix, which can be filtered according to different time aggregations to meet specific analytical needs.
ANALYSIS
Mobility flow and territorial presence analysis
MAIN RESULTS
01.
Presence and catchment area analysis
The analyses provided a detailed understanding of visitor presence across the region and citizens’ mobility habits, delivering valuable insights into the catchment area to support more effective service planning.
02.
Mobility flow mapping
By combining mobile network data with Motion Analytica’s analytical algorithms, the project reconstructed the main regional mobility flows, generating valuable insights within the information database delivered to the Regional Authority.
THE ANALYSIS
The region was divided into many different areas, allowing the study of different user profiles: casual visitors, regular visitors and residents.
Users were profiled as:
residents
occasional visitors
frequent visitors
italians and foreigners
The mobility study was based on:
division of the day into 3-hour blocks.
subdivision of the territory into 192 distinct areas
The data were then aggregated by:
origin
destination
time aggregations (day, week, month)
