Smart tourism in Piedmont:
connecting mobility, visitor flows and places to design smarter services and destinations
MAIN RESULTS
01.
Seasonality of Tourist Flows
The analyses highlighted a marked seasonality in visitor flows, with different peak periods for domestic and international tourists during the main holiday seasons.
02.
Origin of International Visitors
The study revealed a strong concentration of international visitors from the Netherlands, France, Switzerland, Germany and the United Kingdom, which together accounted for almost 50% of all international visits.
03.
Length of Stay
The analyses showed a predominance of short stays, with 88% of international visitors and 85% of Italian visitors remaining in Piedmont for no more than two days.
04.
Destination Connectivity
The study highlighted different mobility patterns between Italian and international visitors, revealing Turin’s central role in the experience of foreign tourists and the different connections between the region’s main destinations.
THE ANALYSIS
In order to study users and their mobility in more detail, the analysis area was divided according to both the administrative boundaries of municipalities and provinces and the types of tourism products and the 9 ATLs (Local Tourist Areas).
The analysis was divided into four main themes:
Context analysis, to highlight key indicators of Italian and foreign tourism in the region, with indications such as:
presence trends (foreigners and Italians)
distribution of the repetitiveness of the visit
distribution of the duration of stays
Analysis of experiences to check the centrality of the places visited in relation to the overall visitor experience.
entry points into the region by tourists
indexes of centrality of the places visited
Analysis of the dynamics of visits to highlight connections and flows between places in the region with details related to:
Origin/Destination
connettività tra luoghi
Specific analysis for the “Fiera del Tartufo” (october 01-november 30, 2018):
presence trends (foreigners and Italians)
distribution of the repetitiveness of visits
distribution of the duration of stays
co-visits with other places in the region before and after the event